Markup Calculator
Calculate markup percentage from cost and selling price, or find the right selling price from your desired markup.
Markup
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Cost
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Selling Price
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Profit
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Profit Margin
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How to Use the Markup Calculator
- Choose your mode: Find Markup % (from cost and selling price) or Find Selling Price (from cost and desired markup).
- Enter the values: Type your cost and selling price, or cost and desired markup percentage.
- View your results: Markup, profit, selling price, and margin appear instantly.
Markup Formula
Markup percentage is calculated as:
Markup (%) = ((Selling Price - Cost) / Cost) × 100
To find selling price from markup:
Selling Price = Cost × (1 + Markup% / 100)
Common Markup Examples
| Cost | Markup | Selling Price | Profit | Margin |
|---|---|---|---|---|
| $50 | 50% | $75 | $25 | 33.3% |
| $50 | 100% | $100 | $50 | 50% |
| $80 | 25% | $100 | $20 | 20% |
| $30 | 200% | $90 | $60 | 66.7% |
| $100 | 40% | $140 | $40 | 28.6% |
Frequently Asked Questions
What is markup?
Markup is the percentage added to the cost of a product to determine its selling price. A 50% markup on a $100 cost means the selling price is $150.
What is the difference between markup and margin?
Markup is based on cost (profit / cost), while margin is based on revenue (profit / revenue). A 100% markup equals a 50% margin. Markup is always higher than margin for the same transaction.
What is a typical markup?
Typical markups vary widely by industry. Grocery stores often use 10-30%, clothing retail 50-100%, restaurants 200-300% on food, and jewelry 100-300%. Research your industry benchmarks for guidance.