TikTok Money Calculator
Estimate your potential TikTok earnings from the Creator Fund, brand deals, and sponsorships based on your follower count, views, and engagement rate.
TikTok Creator Tiers & Rates
| Tier | Followers | Price Per Post | Engagement Rate |
|---|---|---|---|
| Nano | 1K - 10K | $5 - $25 | 5% - 10% |
| Micro | 10K - 50K | $25 - $125 | 3% - 7% |
| Mid-Tier | 50K - 500K | $125 - $1,250 | 2% - 5% |
| Macro | 500K - 1M | $1,250 - $2,500 | 1.5% - 3% |
| Mega | 1M+ | $2,500+ | 1% - 2.5% |
What is the TikTok Creator Economy?
The TikTok creator economy refers to the ecosystem of content creators who earn money through the platform's various monetization features. Since its global expansion in 2018, TikTok has become one of the fastest-growing platforms for creator income, rivaling YouTube and Instagram in earning potential for short-form video creators.
TikTok creators earn revenue through multiple streams: the Creator Fund (now evolving into the Creativity Program), brand sponsorships, live gifting, affiliate marketing, and TikTok Shop commissions. While the Creator Fund pays modest CPM rates ($0.02–$0.04 per 1,000 views), brand deals are where most professional creators earn the majority of their income. A mid-tier creator with 100K followers can earn $125–$1,250 per sponsored post, making brand partnerships significantly more lucrative than ad revenue alone.
Understanding your earning potential requires knowing your creator tier, engagement rate, and content niche. High-engagement niches like finance, technology, and health typically command premium brand deal rates, while entertainment and comedy niches rely more on volume and virality.
TikTok Earnings Formulas
Creator Fund earnings:
Monthly Earnings = (Monthly Views ÷ 1,000) × CPM Rate
Brand deal rate estimate:
Price Per Post = Followers × Base Rate × Engagement Multiplier
Engagement rate:
Engagement Rate = (Likes + Comments) ÷ Views × 100
Follower growth projection:
Projected Followers = Current Followers × (1 + Growth Rate / 100) ^ Months
Total monthly income (all streams):
Total Monthly = Creator Fund Earnings + (Price Per Post × Deals Per Month)
The base rate for brand deals is approximately $0.0025 per follower, adjusted by an engagement multiplier. Creators with above-average engagement (>4%) receive higher rates, while those below average (<4%) receive lower rates.
TikTok Earnings Examples
These examples show estimated earnings at different creator levels, combining Creator Fund revenue and brand deal income.
| Creator Profile | Followers | Monthly Views | Creator Fund | Brand Deal Rate | Est. Monthly Total |
|---|---|---|---|---|---|
| Nano creator (starting out) | 5,000 | 50,000 | $1.50 | $12/post | $13.50 |
| Micro creator (growing) | 25,000 | 250,000 | $7.50 | $63/post | $133.50 (2 deals) |
| Mid-tier creator | 100,000 | 1,000,000 | $30 | $250/post | $780 (3 deals) |
| Established creator | 300,000 | 3,000,000 | $90 | $750/post | $2,340 (3 deals) |
| Macro creator | 750,000 | 7,500,000 | $225 | $1,875/post | $7,850 (4 deals) |
| Mega creator | 2,000,000 | 20,000,000 | $600 | $5,000/post | $25,600 (5 deals) |
Example calculation (Mid-tier creator): With 1,000,000 monthly views at $0.03 CPM, Creator Fund pays (1,000,000 ÷ 1,000) × $0.03 = $30/month. With 100,000 followers and 4% engagement, the brand deal rate is approximately $250 per post. At 3 brand deals per month: $30 + ($250 × 3) = $780 estimated monthly income.
Example calculation (Macro creator): With 7,500,000 monthly views at $0.03 CPM, Creator Fund pays $225/month. With 750,000 followers and 3% engagement, brand deals average $1,875 per post. At 4 deals per month: $225 + ($1,875 × 4) = $7,725 estimated monthly income.
How to Use the TikTok Money Calculator
This calculator helps you estimate potential earnings from TikTok through multiple revenue streams.
- Creator Fund — Enter your monthly video views to estimate Creator Fund earnings. Choose a CPM rate (low/average/high) based on your content type and audience location.
- Brand Deals — Enter your follower count, engagement rate, and estimated brand deals per month. The calculator shows your creator tier and typical rates.
- Projections — Enter your current followers and growth rate to project future earnings over 12 months or custom periods.
- Compare results across tabs to understand your total earning potential from all revenue streams.
TikTok Monetization Requirements
To qualify for the TikTok Creator Fund (as of 2024), you need:
- At least 10,000 followers
- At least 100,000 video views in the last 30 days
- Be 18 years or older
- Post original content that follows Community Guidelines
- Be in an eligible region (US, UK, Germany, France, Italy, Spain, and others)
Brand deals and sponsorships have no official minimums, but brands typically work with creators who have at least 10,000 followers and good engagement rates.
Tips to Maximize TikTok Earnings
Increase Creator Fund Revenue
- Post consistently — Daily uploads increase total views and earnings
- Focus on watch time — Longer watch time = higher CPM
- Target high-CPM regions — US, UK, Canada audiences pay more
- Create original content — Copyrighted music reduces Creator Fund payments
Attract Brand Deals
- Engagement over followers — Brands prefer 10K followers with 8% engagement over 100K with 1%
- Niche content — Specialized audiences (fitness, tech, beauty) command higher rates
- Professional media kit — Include stats, demographics, past collaborations
- Join creator marketplaces — Platforms like CreatorIQ, AspireIQ connect you with brands